MUMBAI: Hard Rock Cafe in association with 4x4 entertainment, launches ‘HRC Local’ a unique property to celebrate the beauty and diversity of homegrown music across the country.

Strengthening the magnificence of rich Indian soundscape, artists, and musicians with a deep inclination towards home melodies will hit the Hard Rock Stage in Mumbai, Bangalore, Delhi, and Pune.

The maiden month will witness performances by master raconteurs Neeraj Arya's Kabir Cafe depicting their songs and stories on Kabir's way of life supported by Saby Singh, whose voice and minimalist arrangements are sure to mesmerise you.

The lineup will include two incredibly talented bands known for their Indian renditions of music and their vibrant local flavour. The fusion of native facets coupled with a twang of freshness and originality will take you through the multiple astounding variations that our country plays host to. They will tour outlets across India as they capture the essence of the country with their songs, stories, and languages. This will promote the spirit of indigenous culture, traditions, and treasures among the new generation of music enthusiasts.

Commenting on the new property, JSM Corporation Co-Founder and Executive Director, Jay Singh, said, “Hard Rock Cafe is all about spreading the joy of music among music lovers! We have always believed that India has the most diversified and richest musical heritage in the world. We are looking forward to music lovers from all over the country coming to the shows to express their love and fondness for our Indian roots. This will also add to the eclectic slate of live music offerings at Hard Rock Cafe.”

Himanshu Vaswani of 4x4 Entertainment said, "The independent music scene has changed its mask every decade since the 70's. From the Jazz clubs that crowded the South Bombay streets to the black t- shirts that lined up outside Rang Bhavan. The onset of this decade has brought about the freshest and the most original change to the landscape of independent music in the country. Numerous artists have chosen their mother tongue to express themselves thereby making their music far more accessible to the masses. With HRC Local we want to enable their purpose and spread their message one gig and one tour at a time. From Tamil rap to Bengali electronica, we have got it all on the cards.”

The band Neeraj Arya's Kabir Cafe will hit Bangalore on 13 April, next is Mumbai on 20 April and Pune on 27 April at HRC.