MUMBAI: Casual footwear brand Crocs announced that it is the footwear partner for the second edition of the one day Road to Ultra by Ultra Worldwide that will be held on 7 and 8 September at Mumbai and Delhi respectively. For the current year, the event will highlight the Grammy award winning DJs The Chainsmokers. Ultra Worldwide™ is the global edition of the world’s premier electronic music event, Ultra Music Festival.

This is the second time Chainsmokers are touring India and bringing along with them many rising artists who will make their mark in the entertainment industry. It will showcase a plethora of artists including Sulshii, Rezz, Getter, Sam Feldt, Mykris, Lost Kings and many more.

Crocs India MD Deepak Chabra said, “Crocs is thrilled to be the footwear partner at the Ultra Worldwide – Road to Ultra India. It’s clear that fashion and music world share a close relationship; they both celebrate and encourage creativity. With a massive fan base, sometimes in millions and the ability to instantly connect with consumers, musicians and performers, this event is a unique platform for us to reach our audience.”

Crocs India E – commerce and marketing Manager Bhavna Tewari said, “I am thrilled about this association. To be partnering with Ultra Music festival feels like a dream come true. We at Crocs are constantly looking at innovating and exploring new associations. This event is indeed a unique platform that has been untouched and we are really looking to make this a huge success.”

With this partnership, Crocs will be spreading its wings over varied territories. Road to Ultra Mumbai and Road to Ultra New Delhi are two of an incredible eight individual events that Ultra Worldwide will host in Asia throughout the month of September.