Mumbai, June 20th, 2019: The ongoing Covid-19 pandemic has evoked with it multiple collateral challenges ranging from anxiety, social isolation and the lack of visible empathy. Within this growing unrest, music has emerged as an antidote against this feeling of alienation by helping us reconnect with our emotional impulses. With that in mind, this World Music Day India’s largest music streaming app, Gaana is offering music-lovers the opportunity to embark on a complimentary virtual world tour by experiencing trending music from over 50 countries.

On June 21st, music lovers on Gaana’s desktop & mobile websites, can simply tap on the ‘Music Day’ option on the home-screen and select their country of choice within the interactive map to enjoy the geographical favourites. This will also open rich media cards featuring trivia about the origin of indegenous music in each of these places, popular genres & favorite artists.

Speaking on the initiative, Gaana CEO Prashan Agarwal said, “Music, though intrinsic to our individual preferences, has an universal appeal. It lets us navigate our emotions and yet binds us culturally as a community. At Gaana, we believe in the midst of a period demanding social distancing & social bonding in equal measures, music is the perfect balm to soothe our anxieties & spark joy. This World Music Day, we are humbled to act as the strain of connection for hundreds of millions of socially isolated people who would connect digitally and bond over their love for music!”

Enjoy World Music On Gaana: https://gaana.com/weblink/worldmusicday