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For over a month now, Fever FM has been promoting its show Ramayan with teasers, voice hunt contests and snippets. While the actual episodes of Ramayan are only into their second week and the RAM data for all of Week 1 and 2 of the episode (i.e. Week 41 and 42, 2010) is awaited, RnM spoke with S Keerthivasan, Business Head – Radio and Events, HT Media Ltd., to find out the marketing plans and their performance so far. Excerpts:
read moreBANGALORE: As a part of its campaign for promoting its newly launched product line �Time Pass' in Bangalore, Britannia Industries Limited (Britannia) has roped in Kannada music director and singer Gurukiran to compose an �Ultimate Time Pass Track'. Bangalore youth contributed to Gurukiran's track through a contest on Big FM Bangalore, which saw over 25,0000 words defining �Time Pass'. Those who contributed the catchiest words were awarded a cash prize and their contributory words were used in the songs.
read moreMUMBAI: International music channel Vh1 has announced the launch of seven new weekend shows, of which four are reality shows. Vh1 Mix Tape: Airs every Saturday at 6 PM, and covers the latest tracks and young artists
read moreMUMBAI: According to a new study by Informa Telecoms & Media, mobile operators should quit pushing their own music download stores on users and instead partner with music streaming services to increase revenues and build customer loyalty. The study reports that a typical Western European carrier with around 20 million customers could see revenue rise to $109 million per year from new users. Revenue saved due to a decline in churn would also contribute to that figure, said the research.
read moreMUMBAI: BBC has announced to make available its classical music channel Radio 3 in an extra high-quality audio stream." As reported by media, It will be BBC's first radio station to be offered in high definition sound. The high quality sound will be available for special live events, starting with Electric Proms on the Radio 2 website this month, and for all Radio 3 output from December. BBC audio and music director Tim Davie said it was "a signal of our commitment to innovate in digital radio".
read moreMUMBAI: At a seminar and panel discussion for amendments to be made in the Copyright Act 2010, Supreme Court Judge Dalveer Bhandary has called for unauthorized use of original works to be stopped, while Shekhar Menon, President ICRS, wants the amendment bill to be not only less Bollywood-centric, but also more balanced in terms of equal rights or share to authors and stakeholders.
read moreNEW DELHI: The former Wireless Adviser to the Government, P K Garg, has been elected to represent Asia on the Radio Regulations Board of the International Telecommunication Union. The other two members elected are Yasuhiko Ito from Japan, who took 120 votes and Ali R. Ebadi from Malaysia (93 votes). Garg received 78 votes. Members are elected to represent Region E, Asia, and Australasia.
read moreNEW DELHI: The Copyright Amendment Bill 2010, awaiting passage by the Rajya Sabha, seeks to bring India's copyright laws in line with international standards in internet and digital technology and provides for stringent punishment for violation, Human Resource Development Ministry Joint Secretary Amit Khare said.
read moreNEW DELHI: The dancing machine Michael Jackson shared a very special relationship with his once-confidante Bubbles – which became the world's most famous chimpanzee after accompanying Jackson on his meteoric rise to the top but subsequently disappeared from the public eye in the mid 90s. Animal Planet will air a special programme on the close relationship between the two in Michael Jackson And Bubbles - The Untold Story chronicling the unseen footage and untold stories, revealed through those who witnessed their friendship throughout the years.
read moreMUMBAI: Toyota Kirloskar Motor (TKM) has signed Oscar winner musician A R Rahman as brand ambassador for its new car Etios. Etios will be launched in December this year, and Rahman, as brand ambassador, will endorse it through various marketing campaigns of the company.
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MUMBAI: Through a captivating live musical event, Radio City last night extended the essence of its popular retro classics show, Kal Bhi Aaj Bhi, to a hall-full of its business associates from amongst agencies, advertisers and other areas. And in association with retro-music-giant label Saregama, sent each one of its VIP guests home with a piece of its on-air show in the form of a double CD album, Kal Bhi Aaj Bhi Classics, that film star Randheer Kapoor unveiled along with Saregama MD Apurv Nagpal and Radio City CEO Apurva Purohit.
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MUMBAI: In today's content-driven world, sound is a surprisingly overlooked yet potent branding read more
MUMBAI: BandLab, the world’s largest social music creation platform, today announced a major expread more
MUMBAI: In a candid conversation with Radioandmusic, Akhila Shankar (Head, TuneCore South Asia) read more
MUMBAI: As Apple Music marks its 10th anniversary since launching on June 30, 2015, the US tech read more
Gen Z and millennials from six metro cities highlight the most relevant moments when music...read more
MUMBAI: Multi-Platinum Country star, Chris Janson, has released the title track off his upcoming album, Wild Horses, out on August 1st. The song “...read more
MUMBAI: When the lights dim at SOCIAL, the magic begins. Join us for a soulful, musical journey with the sensation — Taaruk Raina.Brace yourself,...read more
MUMBAI: The band Insanidade dives headfirst into the vibrant atmosphere of 1980s Los Angeles in their bold new music video, “Girls From Nowhere”, a...read more
MUMBAI: With the aroma of petrichor in the air and windows fogging up with memories, it’s that time of year when love feels louder- and Shreya...read more
MUMBAI: SOCIAL’s all-day queer fest, Satrangi Mela, arrives in Delhi, bringing a day of celebration, expression, and community to Nehru Place...read more
