MUMBAI: 'Power Paandi', the Tamil feature film starring Raj Kiran, written and directed by leading actor Dhanush with music by Sean Roldan, released its music release online on 9 March 2017. The movie is also produced by Wunderbar Films run by its promoters Dhanush and Aishwarya Rajinikanth Dhanush.

The album has been receiving rave reviews from critics and audience on social media, and topped the iTunes Tamil charts within 11 hours of release and continues to remain so. Dhanush who has featured in over 30 films, has collaborated with music director Sean Roldan, who debuted in 2014 and had given music to critically acclaimed movie ‘Joker’ (2016) which won accolades and awards for its music (Best Music from Norway Film Festival).

Dhanush has also written lyrics for two of the song and sang for one. Directors Selvaraghavan (Dhanush's brother) and Rajumurgan (Of Joker and Cuckoo fame) have also penned lyrics for the album. It’s also to be noted Dhanush has now written over 32 songs including viral hit ‘Why This Kolaveri’ and blockbuster album of 2014 VIP (Velai Illa Pattadhari)

The album has been released by Wunderbar Films' own label Wunderbar Studios via their digital and music partner Divo. This is Wunderbar Studios sixth release in last three years and has garnered over 300 million streams (audio/video) which led to change the trend especially in Tamil film's music industry to retain music rights and distribute via Divo, who has now worked with over 100+ films in South India in similar model, including 2016's biggest Tamil Hit AR Rahman's ‘Achcham Yenbadhu Madaiyamada’, and Kannada's biggest hit of 16-17 ‘Kirik Party’.

According to Shahir Muneer, founder and director of Divo, Dhanush was a trendsetter way back in 2014 itself he was able to see the potential in digital media and wanted to create a presence in the space especially for a film from his own production house. The change came at a time when music majors were ruling the market and there was no option to release an album other than them, and agree to their mandates. Divo enabled not only for Dhanush to retain the copyright and generate income and royalties for his albums and works, but also enabled a 360 degree digital presence including enabling his official social media presence.