MUMBAI: This year, I DJ Now is attending the National Association of Music Merchants trade show, which is only open to music product and instrument producers, music industry distributors, and relevant media outlets; during the event, which will take place in Anaheim from Jan. 22 to Jan. 25, I DJ Now will have the opportunity to take in all-new DJ equipment and related products, such as lighting and audio equipment, media controllers, and other stage equipment.

Throughout the event, I DJ Now will keep people who can’t attend updated on any newly released DJ equipment or other products through its Facebook page. Since this year’s show features more than 1,500 exhibitors, including some new companies, that are collectively expected to display more than 5,000 brands over the course of the event, I DJ Now should have various new products to report back on.

The NAMM show will feature product demos, training sessions for music industry retailers, presentations about conducting business in the music industry, and more, with the goal of helping exhibitors reach new customers and connecting attendees with new suppliers, brands, and products. Participants from more than 99 countries are expected to attend this year’s event.

Suppliers and retailers of DJ equipment, including I DJ Now, will be able to discover new technology and techniques at the show’s H.O.T. (Hands-On-Training) Zone, which features training, presentations, product launches, and special product previews for professionals who specialize in DJ and entertainment technology. Additionally, leading professional audio equipment will be on display during one day of the show at the TEC Summit, and audio industry professionals who have made strides in creating quality sound during live performance or through other media will be honored at the event during the TEC Awards, which attracted nearly 600 music industry professionals during last year’s show.