Recognising the Best RJs from each zone. The zones include: North, South, East, and West.

Any innovation by a radio station for a client partner which has been a week long activity on air at least and combines all elements like on air , on ground, outdoor, print, Digital, Social and overall communication plan.

A jingle created by the radio station for a local or corporate advertiser. It should have been produced entirely in-house. And run On-Air for a week at least.

A campaign carried out by a radio station where the station has a social message to spread or be a change agent or a catalyst to a social cause.

A filler which features iconic characters which become synonymous with a radio station and create a strong station identity and has been run for a month at least.

A campaign carried out by a radio station and amplified on their digital/ social platforms with measurable data points and run for a week at least.

Radio is no longer a static medium which is heard while driving or as a background medium. The stations are connecting with listeners through online and social media by creating user engagements through content. Independent station initiatives (Non-client) to make radio relevant to its listeners.

This award is for the best use of Radio to augment the other marketing activities being undertaken for a brand. (Not for self-promotions of the Radio brand) Advertisers, Media Agencies, Ad Agencies and Radio Stations may participate.

Campaign should consist of 4 of the below mentioned elements and been run for a week at least - spot/ contest / RJ mention/ integration/ sponsorship of shows/ branded content.

Localised nature of radio makes it an effective tool for advertisers to combine on air buy with customised event or activation to make tactical communication come alive. This category would evaluate station properties that a brand has associated with or festivals or client briefs which led to an unique on ground solution amplified on air.

The most effective use of station from ROI perspective by a brand - How a brand has used radio consistently throughout the year through long term presence. How sustained presence through FCT buy and sponsorships have resulted in measurable growth in any using any standard reference data points.

The Morning shows define the way listeners start their day. The RJ, the content, the tonality, the issues discussed along with the song selection make each morning show different from the other.

Typically targeted at home bodies this hour drives radio listenership differently. The USP of this hour.

Mood of this show is very different from the usually peppy evening show.

This award will be given to the best interactive show in which listeners have phone called and dropped in their questions, song requests, midweek moans and personal experiences.

Melodious, poetic, up close and personal - what makes this show work?

Radios have been using celebrities like Kareena Kapoor, Mahesh and Pooja Bhatt, AnnuKapur, SatishKaushik, BhawanaSomaaya and such stalwarts . Each show reflects its orator's personality. Radio as a medium has its beauty captured as it lends to the listener's imagination.

The “sound” of a good radio station is clear, impactful and most of all, distinct. This category looks at well-constructed, jingles, stings and stabs and how they all fit into the overall construct and personality of the station. Judges would listen carefully to the craft of packaging and would be particularly interested to hear special packaging for dedicated on-air events.

Mood of this show is very different from the usually peppy evening show.

This category is for any programme that showcases the efficacy of a community station - events, social initiative and campaign, through which radio has been used to affect the community in a positive way.