IRF 2013: RadioÆs selling power is under estimated
MUMBAI: Selling process does not follow straight line anymore. Innovative media planning and most importantly creating a ‘jugalbandi’ (partnership)...
read moreIRF 2013: Radio needs to explore emerging markets beyond metros
MUMBAI: The low profiled but ubiquitous radio is the voice of emerging India beyond the metros- a market that is set to propel the country’s economic...
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