FICCI Frames 2016 Special: Audience measurement across platforms needed
MUMBAI: On Day two of FICCI Frames' session titled ‘Lord of the Ratings’, BARC CEO Partho Dasgupta, IPG Mediabrands CEO Shashi Sinha, Colors
read moreMUMBAI: Indian television audience measurement body Broadcast Audience Research Council (BARC) has joined forces with three international organis
read moreMUMBAI: On Day two of FICCI Frames' session titled ‘Lord of the Ratings’, BARC CEO Partho Dasgupta, IPG Mediabrands CEO Shashi Sinha, Colors
read more