Biz  |  20 Oct 2009

TAM Media Research VP Pradeep Hejmadi - If the industry doesn't believe in RAM, why have they made content and programming changes?

Launched in October 2007, Radio Audience Measurement (RAM) is dealing with resentment from the Indian FM radio industry for alleged inconsistency in...

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Biz  |  02 Jun 2008

TAM Media Research vice president Pradeep Hejmadi - 'Kolkata should be on our radar by June'

It's been a hectic six months for TAM Media Research's Radio Audience Measurement wing, which launched in the three metros of Delhi, Mumbai and...

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Biz  |  03 Nov 2007

TAM Media Research vice president Pradeep Hejmadi - What matters is giving the market data that is sensitive enough to show change'

TAM India, progenitor of the Radio Audience Measurement study that has just been rolled out, kept a studied silence while the broadcasters...

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