Brand integration: way to go! - Balasubramaniam
Brand integration is the imbedding or weaving of a client's brand with the radio station's brand into content that shares common brand values,...
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Changing perceptions, building awareness - Anuj Singh
The year began with a wave of optimism about radio's performance and expected growth. A FICCI - PWC report talked about a growth rate of 40 per cent...
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FM round up: South - A year of opportunities
2008 turned out to be a year of opportunities for FM operators south of the Vindhyas, as many players launched their stations during the year. 2009,...
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Kabhi Khushi, Kabhi Gloom - Rajesh Tahil
Figure this scene. It's a bit like an old Seinfeld episode. You go to a party; it's the end of the year or beginning of the new one (depending on...
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Nisha Narayanan - Leaping over hurdles
A brief note appeared on the website of Information & Broadcasting (I&B) Ministry recently on the status of the Electronic Media Monitoring...
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Gulbarga NGO to launch CR station
MUMBAI: The Sharanbasaveshwar Vidya Vardhak Sangha will set up its community radio station in Gulbarga, Karnataka within an estimated three months'...
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RJ Malishka - The King and I....
Meeting with a King, I'd assumed, would have a tiresome prelude. There'd be ministers to please and courtesans to put at ease. There'd be plotting...
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SFM Project head Nisha Narayanan - I wish the government had permitted independent news on radio before they allowed political ads
With its Siliguri launch in October, Sun Network's SFM has its presence across 43 stations and would be largest network after its remaining two...
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Radio City's Love Guru
After being the resident Love Guru on Radio city for the past five years, I am carrying forward my persona on the silver screen. I am playing myself...
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I belong to radio, not to any brand - Hello FM's V Balaji
Hello FM's recently appointed cluster head for RoT (Rest of Tamil Nadu) V Balaji might just be an ideal icon for youngsters wanting to make it big in...
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