It is unfortunate on our part that we are not getting the right money for radio when it comes to advertising, says MY FM Business Head Rahul Namjoshi
MUMBAI: MY FM Business Head Rahul Namjoshi, who recently attended The Radio Festival in Delhi brought to light, how radio advertising is underpaid
read moreAdEx Data for Cross Media Advertising: Radio advertising rules on Television, but bags less TV and print advertisers
MUMBAI: As per the AdEx India data released on Cross Media Advertising by TAM, radio, Television and Print saw noteworthy figures during the perio
read more"It's time for radio to go from being city-specific to micro-city specific"
MUMBAI: It is pertinent that when Abraham Thomas talks about radio listenership in India, he often replaces the word 'listener' with 'consumer'.
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