Radio Creating Value Ad
2007 saw innovations in advertising on radio. Will 2008 see radio reaping the results of the experiments? Seamless integration is the name of the...
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My FM national programming head Viplove Gupte - 'Today googling is a terminology which is a part of our lives'
Most cities where My FM is operating are B category cities where Internet penetration is not very high. What prompted My FM to launch its online...
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Big FM RJ Archana - We need to break the perception that only prime time slots have bulk listeners
She is 30 years old, married with a three year old kid, but those who have heard RJ Archana on Big FM Hyderabad may not connect any of this to the...
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Radio City RJ Varun - A morning show should provide fun without being too demanding on listeners' time
He's 23 and considers 'Baba Bangali' from the film 'No Smoking' as his mentor – this is RJ Varun – one of the most popular RJs in Delhi, who...
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Big FM vice president programming Manav Dhanda - We will not force fit a celebrity into the mould of an RJ
Manav Dhanda, vice president - programming for Big 92.7 FM, has been in media for over ten years. At Miditech, he piloted shows like 'Fame Gurukul'...
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Red FM RJ Mantra - 'Sticking to English all the time isn't as cool as every Mumbaikar thinks'
Age: 93.5; relationship status: Single and all available - provided I am found; family: my mum who I consider my daughter; can be mostly located in:...
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Radio City's National Head of Marketing Rana Barua - One of our largest initiatives has been changing our music strategy
Radio City's National Head of Marketing, Rana Barua leads the national marketing team, based out of Mumbai. Barua looks after all national marketing...
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Radio City RJ Vasanthi Hariprakash - 'It's very important that radio projects everyday heroes'
Radio City Bangalore's breakfast show RJ Vasanthi Hariprakash has won a number of awards and felicitations including the Radio Forum award as the Top...
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TAM Media Research vice president Pradeep Hejmadi - What matters is giving the market data that is sensitive enough to show change'
TAM India, progenitor of the Radio Audience Measurement study that has just been rolled out, kept a studied silence while the broadcasters...
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Big FM RJ Ayushmann - "It's easier for a TV personality to make it big on radio"
24 year old RJ Ayushmann is the new kid on the block on Big 92.7 FM, hosting the evening drive time slots for Big Delhi. With a background in...
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