Godrej's Shireesh Joshi: Radio an important brand integration tool if it is audience focused
MUMBAI: Brand integration has always been a tool to promote and brand with radio as a medium to reach niche and targeted audience.
read moreMUMBAI: Godrej has collaborated with music streaming platform Saavn for a unique promotional strategy.
read moreMUMBAI: Brand integration has always been a tool to promote and brand with radio as a medium to reach niche and targeted audience.
read more