MUMBAI: With creative innovations and ideas forming the crux of all brand initiatives, India’s premiere and most loved Radio Network, Radio City 91.1 FM is all set to boost its creative lateral with the launch of a specialised creative client solutions agency- ‘AudaCITY’.

‘AudaCITY’ represents audacious ideas & out of the box executions that takes radio creativity to a whole new level. It would be a one-stop shop for all the creative and whacky solutions that a brand would need, to be heard in the cacophony of the marketplace.

Commenting on the new venture, Abraham Thomas, CEO, Radio City 91.1 FM says, "I am happy to announce the latest initiative from Radio City –Radio’s most Creative Hotshop ‘AudaCITY’! AudaCITY aspires to set a new benchmark in Audio Creative Solutions. As the name suggests, we at Radio City have put together the brightest and the most audacious creative minds who shall offer innovative and cutting edge solutions for the brands."

"Radio City is known for its creative innovations and winning 70 + awards both nationally and internationally is a testimony to their expertise. This pioneering effort from Radio City intends to offer superior audio/sonic branding/ mogos (musical logos) and brand solutions for brands. I am confident that this initiative shall help further raise the bar!"

‘AudaCITY’ is a platform to voice ideas for the gutsy, the bold, the freethinkers, the futuristic and the perpetual enthusiasts. It is defiance against the traditional and the mundane, a spirit that’s undying and forever restless.

This new initiative by Radio City is live now & would cater to all the advertisers & media planners across the country.