MUMBAI: Guvera, the award-winning music streaming service, today announced a major product upgrade set to transform the way its members engage with, discover and recommend music.

New music channels based on India’s most popular genres, themes or moods -- such as the latest Bollywood music, charts, trending artists to rock, EDM and top regional content-- offer Guvera members more than just a listening experience. Channels are packed with playlists, stations and user recommendations as well as a whole new range of editorial content including interviews, news articles, reviews, photo galleries, brand competitions and products. Once a listener dives into a channel, it’s all about being immersed in the culture that the music inspires and the brands that align themselves with that culture, making them a one-stop destination for music lovers.

Guvera is also making music discovery more personal than ever before thanks to new social features that allow listeners to share songs, albums and playlists directly with their followers or groups of followers. Brands and artists can now also engage with their followers by sharing their new playlists and tracks.

Guvera chief commercial officer – India & Middle East Ananya Amin said, “Guvera has always strived to bring the best in music and user experience for its consumers. With the new upgrade, we are looking at expanding into the music and entertainment space. The new editorial content, coupled with 30 million songs will transform the app to a visual and auditory treat, taking user engagement to the next level. India is a core market and we are confident about the potential for this product in the region.”

“Music is all about connecting people and expressing ideas and culture, which is why we’ve super-charged Guvera Social and introduced Music Channels,” said Robb Snell, head of product at Guvera.

“We’re helping members more easily navigate their music experience and at the same time encouraging music discovery.”

“Our new Channels are all about discovery; discovery of friends’ personal music recommendations, all the latest music and diverse editorial content. Our Channels shine a spotlight on the underlying culture that drives artists and delivers a more immersive entertainment experience for our listeners.”

Guvera 3.0 is here – get ready to feel.