MUMBAI: Aidem Ventures has inked a sales alliance deal with Bengali music channel Music F-Fatafati.

Music F-Fatafati, which launched in 2014 is the only 24-hour Bengali music channel that has three hours of original 3D animated content. The animated characters of Jogai, Madai, Pappi Da, Blackie Bhai and Jhalmuri intersperse the music programming that comprises Bollywood tracks dubbed in Bengali, Bengali chartbusters and classics, as well as Twitter integrated music shows.

Says Aidem Ventures business head Alok Rakshit, “Since the Bengali audience is culturally inclined, the music genre dominates West Bengals’ viewership that entices the advertisers, broadcasters and media planners alike for their brand promotions. Music F-Fatafati, within a span of two years has created an ineffaceable impression in the minds of the viewers & music enthusiasts in West Bengal. With a TG of 15+, Music F-Fatafati will be a huge opportunity for the brands to reach out to the young audience as well. We are certain that Aidem’s prowess in the West Bengal market will now surge with Music F-Fatafati. Also, we, at Aidem will only aim at raising the bar for Fatafati going ahead, leading to a mutually beneficial partnership.”

Promoter of Fatafati Music Channel, Siddharth Mishra said, “The level of professionalism and product knowledge with which Aidem teams represent their channel partners in the national market is noteworthy. This coupled with their prior experience in handling music and Bengali news television brands made Aidem an appropriate choice. I am sure Music F-Fatafati will benefit from this partnership and unleash its true potential as a valuable advertising platform.”

Music F-Fatafati is available across all major DTH providers and MSOs like Tata Sky, Airtel, Dish, Hathway and Siti Cable. Aidem  represents other regional channels including Jaya TV(Tamil GEC), Jaya Plus(News), Jaya Max(Music), J Movies [Tamil], Kolkata TV [Bengali], ABN Andhra Jyothy [Telugu], Dangal[Bhojpuri], Bhojpuri Cinema as well as Enterr10 (Hindi movie), Flowers TV [Malayalam],BTV, Kasthuri TV [Kannada] to name a few. Aidem also holds advertising rights of Hathway, a leading MSO in India.