MUMBAI: Mumbai-based online retailers of musical instruments - Bajaao - continues its foothold as the largest online retailer of musical equipment in India. For its latest unique initiative, the company will hold a contest '#LordofTheRiff' for anyone and everyone with a guitar and presence on social media.

The nature of the contest requires the participant to upload his/her favourite guitar riff and upload on any of these social platforms - Facebook, Twitter or Instagram, and tag Bajaao in the post. The participants, depending on their preferences and comfort, have the freedom to upload their cover of a song or solo too. Bajaao will then choose a winner among the participants through these platforms. Through this yet another exclusive contest initiated by Bajaao, the winner will be awarded a Fender signature guitar, known for its sweeping tones and amazing pickups.

With three days remaining for the competition to end, '#LordofTheRiff' began on May 1 and stretches till May 21. The seventeen-day long contest will end Bajaao's search for the 'ultimate guitar warrior'.

Bajaao's latest contest allows young musicians a platform to showcase their technique and talent in guitar-playing, and the ultimate prize - Fender guitar - only acts as the icing on the cake.