MUMBAI: Who doesn't like to play games? Especially if it involves winning prizes worth Rupees 7 lakhs. Keeping the unique prospect in mind, 92.7 Big FM – one of the leading radio networks in the country – extended its list of engaging and entertainment initiatives to attract the attention of the listeners with the newest launch called 'BIG Birthday Game.'

The nature of the game is pretty simple. Every morning between 8 a.m. to 9 a.m., Big FM RJs will spin a wheel in the studio that would eventually arrive on a date and a month. The listeners tuned into the show at that particular hour can win exciting prizes if the wheel arrives on their birthdays. Ten listeners can get lucky each day across 45 cities. The prizes would be worth up to 7 lakh rupees.

The activity has already created a great amount of interest for two reasons. First, the listeners do not have to answer questions, solve a puzzle or even put on a thinking hat. The game demands the listeners to participate through SMS registration by sending BIG (space) their Birthday to 55454. The second element that raises the beauty of the game is the fact that listeners have the opportunity to double their prize if they call the radio station within an hour of the announcement of the winner list.

Not just that, the game extends its presence to digital platforms with the Big FM followers . The radio station announces one birthday on its Facebook and Twitter pages daily. In order to win this digital contest, one needs to capture the correct date from a GIF of different dates and share the screenshot. Two lucky winners are announced PAN India everyday, one each from Facebook and Twitter, who are then gratified with vouchers.

Such an exciting game would not only catch regular listeners’ attention for sure. Even celebrities Boman Irani and Manoj Bajpayee shared anecdotes from their birthday celebrations and their idea of terming birthdays as lucky, adding another interesting element to BIG Birthday Game.

Speaking about the innovative activity, a spokesperson from 92.7 BIG FM said, “We have come up with a unique way of providing entertainment to our listeners with their daily dose of music through this game show. With BIG Birthday Game, we aim to leverage radio as a platform for multiple categories of entertainment ranging from music, fun contests to distinctive show formats.”