MUMBAI: Do you have 104 notifications on WhatsApp? Or do you weigh 104 Kgs? What about your employee code? Does it have a 104? or the salary slip? Do you make 1,04,000 every month?

If you have 104 in your life, then you stand a chance to win 1,04,000. Bengaluru’s number one Bollywood radio station, Fever FM has started an extremely gratifying contest called ‘Life Mein 104’. Categories are announced through the day on Fever FM. A listener needs to furnish proof of 104 in the said category by sending a WhatsApp image to 9019104104.

Winning lakhs has never been easier and entries are pouring in from all directions with people sending images of their vehicle number plate, their home address plate, their email ids, restaurant bills, hall tickets, employee codes, etc. Many listeners Bengaluru an extra distance or got off the auto or cab before reaching their destination, just to ensure that the bill amounted to an exact 104. The promotion that’s creating a huge buzz in Bengaluru started on 11 July 2016 and will continue for a few weeks.

Commenting on the contest, Radio and Entertainment, HT Media Ltd., CEO, Harshad Jain says, “Innovation and listener’s delight is at the core of every initiative that we undertake at Fever FM. Fever FM Bengaluru presents another listener gratification after the hugely successful ‘I Love Fever’ promotion that witnessed lakhs of entries from keen Fever listeners. We offer our listeners an opportunity to win 1,04,000 every hour. This is another way for us to thank our listeners for making us a part of their lives”