MUMBAI: Making the roads of Mumbai a safer place, Mumbai Traffic Police and Radio City, have joined hands to launch the Rag Rag Mein Road Safety, Rag Rag Mein Mumbai City campaign.

On ground activities involved RJ Salil and RJ Archana at traffic signals in the city, Rag Rag Mein Road Safety tried  to make Mumbaikars more aware of road safety rules and regulations, while simultaneously making an effort to showcase the general lack of driving sense, blissful ignorance of traffic rules and the woes of traffic police.

The venture intends to build a sense of responsibility amongst drivers by creating awareness about traffic rules. Rag Rag Mein Road Safety incorporates Radio City’s refreshing brand campaign ‘Rag Rag Mein Daude City’ into its theme in an effort to bring out the passion for the city amongst the Mumbaikars.

Radio City along with the Traffic Police department, undertook this initiative with the sentiment to engage and connect listeners on a regular basis to save lives, reduce traffic jams to curb wilful violation of traffic rules and make driving in the city a safe and pleasant experience.

The activity witnessed popular RJs Salil and RJ Archana assisting traffic cops, manage traffic at busy junctions such as Vakola11 AM onwards on the day of the event. The Radio Jockeys gave LIVE updates from the signal about the experience with do’s and don’ts to reduce the tedium of traffic. RJ Salil and RJ Archana imparted the experience to listeners, with visuals that flashed on Radio City’s social media pages.

Speaking on this initiative Sanjay Jadhav, DCP Traffic western suburbs said, “There is an urgent need for awareness of road safety among the drivers and pedestrians of Mumbai. We have therefore joined hands with Radio City to spread the word on the importance of road safety. Radio City RJ's participation in the activity will undoubtedly assist in creating the awareness.

With this association we can jointly convey to the citizens of Mumbai and help them be aware and vigilant of traffic rules that would be beneficial for them and their family.”

The association hopes to create awareness to make Mumbaikars responsible driver and conveying to the listeners the challenging task that traffic cops do for citizens’ safety, in spite of numerous challenges.