NEW DELHI: Doordarshan is the media partner of the Ziro Festival of Music (ZFM) commencing today at the remote Ziro valley of Arunachal Pradesh.

ZFM is a four day festival organised by a cultural organisation with the support of Tourism Department of Arunachal Pradesh and Ministry of Development of North East region (DoNER). The festival will continue till 25 September.

Doordarshan Director General Supriya Sahu said this is the first time that DD is associating with this unique festival and this is part of strengthening the activities of DD in the North East region.

Doordarshan Kendra, Itanagar (Arunachal) and Programme Production Centre (NE) of the Guwahati Kendra will provide intensive coverage of the entire festival and this will be telecast on DD-National, DD-Bharati, DD-India, DD-North East and Doordarshan Kendra Itanagar. DD-News will also provide the news coverage to the festival.

Sahu said as a public service broadcaster, Doordarshan hopes that this will promote local tourism at Ziro Valley of Arunachal Pradesh through its national telecast. The festival which began in 2012 attracts a large numbers of tourists to Arunachal Pradesh.

ZFM is one of the most popular outdoor festival attracting local artists of the region as well as internationally renowned artists and travellers from across the world. Ziro valley is a world heritage site and is a home of the Apatani tribe - an agrarian tribe, whose relationship with nature is tender and loving.