MUMBAI: After trying and testing varied 'Bindaas' programmes, Big FM Hyderabad has come up with a contest called the 'Big Time Bomb' for its listeners. An interactive contest, the listeners will get an opportunity to win up to Rs. 1 Lac as prize money, every hour from 7.00 am to 11.00 am, beginning today May 19. The breakfast show Big Sandadi with RJ Shekar every morning.

The format of 'Big Time Bomb' will have a computerized voice rattling off amounts of money in increasing value, each amount separated by 5 seconds of silence (Rs.100¦Rs.250¦Rs.500¦Rs.1000¦ Rs.2000¦going up to a Lac). The twist in the contest though is the Bomb - which is planted between any two amounts. The caller has to beat the bomb and say 'Big.' before the bomb explodes and if the bomb explodes before the caller say 'Stop', the player loses everything they have earned that far.
Says Big FM, Station Director -Hyderabad, Ashwin Padmanabhan, "We have received tremendous response for our new 'Bindaas' programmes and what better way than to thank our listeners by getting them to win Big Money with us! 'Big Time Bomb' is extremely aspirational, and the format ensures that maximum number of our listeners get the opportunity to test their greed and luck for this clutter-breaking programming offering from Big 92.7 FM".

The contest is spread over two weeks.