MUMBAI: #FilmiGaaneAntakshri kick-started with a great momentum and broke the record of 'Most tweets in a day' only to make another record with a breathtaking figure of 34,949 tweets. The last record for 'Most tweets in a day' stood at 2,858 tweets in February 2015.

#FilmiGaaneAntakshari, an initiative by Shemaroo's Filmigaane, is the first of its kind digital campaign that is running on Twitter for seven continuous days, 24 hours from 26 September 2016 to 3 October 2016 running for a total of 168 hours. This campaign is not just unique because it runs for 168 hours continuous, but it goes a step ahead by making us re-live with the beautiful retro era of songs released on or before the year 2000.

Along with breaking a record of 'Most tweets in a day' #FilmiGaane is attempting a record in the 'Limca Book of Records' for playing the longest running Antakshari on Twitter. During the course of this campaign, winners are selected everyday and by Day 4, 1000 winners have already been declared and roughly a 1000+ more are yet to win! A Grand prize worth Rs. 10,000 awaits the person who will have the maximum participation during the campaign.