MUMBAI: Big FM introduces 'Retro-Romantic' positioning in Delhi with 'Sunte Hi Pyaar Ho Jaye'. The new strategy aims at capturing the true spirit of Delhi, by striking a balance between ‘retro’ and varied facets of love – including passion, flirtatiousness, romance and fun.

Reliance Broadcast Network Limited chief operating officer Ashwin Padmanabhan said, “If there is any emotion that has a universal appeal irrespective of age, social or geographical differences, it is love. ‘Sunte Hi Pyaar Ho Jaye’ is about celebrating love. Romance is timeless and the beautiful music between 70’s to 90’s depicts the emotion beautifully. Our aim is to provide content that is retro in nature and appeals across age-groups. We are confident that our new identity will be welcomed and embraced by all.”

Big FM is offering unique content in line with its core theme that is fresh, lively and romantic with timeless music from 70s to 90s, making listeners tune into the frequency of love and engage them with interesting show formats. The radio network has strategically crafted new shows and brought on board RJs with a vibrant tonality.

· RJ Dev kick-starts mornings with his ‘Morning Show with Dev’ from 7am - 10am

· Popular RJ Simran hosts a Mid-Morning show about fashion, gossip and romance from 12pm - 2pm

· Award winning RJ Ananta brings in the liveliness during the evening time band from 5pm - 9pm

· RJ Pallavi engages listeners with love stories from the current times, the ones that will keep the listeners hooked to the show during the night from 9pm-11pm.