MUMBAI: With the boom in communication and technology, everything is either a click or a call or an SMS or a blog away. So is the case with 'Shilpa's Yoga' - Shemaroo Entertainments recently released yoga DVDs & VCDs - which is just a mobile download away, as it can now be accessed from your mobile phone.

Shemaroo has tied up with various Mobile Operators to offer Shilpa's Yoga content for download, to mobile phone customers. The content has been customized for consumption on the mobile in the following way:
The videos have been cut and edited such that each video captures one complete Asana
The Asanas are categorized according to the benefits they provide like Back Asanas, Stomach Asanas, Neck & Shoulder Asanas and Pranayam [Breathing] among others

Also on offer are detailed write-ups explaining the benefits and description of each Asana

Apart from these videos, consumers can also have Shilpa Shetty in her Yoga poses as their mobile wall-papers and screen-savers
Vodafone is offering a pack of Rs.99/- where the user can download unlimited Shilpa's Yoga videos in one hour. The pack also contains a step by step process of each Asana. Likewise Airtel, Tata, Reliance, BPL and Idea are also offering Shilpa's Yoga content for download.

Shilpa's Yoga is very well executed, picturised on the scenic beach in Kerala with ceremonial elephants and Kalaripayattu fighters in the background. Most importantly the Asanas are demonstrated in a simplified manner.

Directed by Manish Jha, under the instruction of Yoga instructor Shiv Kumar Mishra and produced by Shilpa Shetty, the Shilpa's Yoga DVDs & VCDs were released in Delhi on 06 June 2008 where Shilpa Shetty launched them along with other eminent personalities.

During the launch of Shilpa's Yoga DVDs & VCDs, Shilpa Shetty shared her thoughts saying, 'I have made this product with a lot of passion; it is my first production venture and am proud of this product. Unlike other fitness regimes, we do not have to rely on equipments for practicing yoga; we just have to rely on our self. The objective of Shilpa's Yoga is to make 'practicing yoga' simple for people. I am completely overwhelmed by the beauty and power of yoga. It is a lifestyle choice.'

Adds Hiren Gada, Director Shemaroo Entertainment, 'We wanted to give consumers anytime, anywhere access to Shilpa's Yoga content. The DVD and Digital sales, both compliment each other. Many consumers decide to buy the complete DVD after sampling the videos on their mobile phone. Mobile operators also see value in offering this content to their consumers.'

Shilpa's Yoga Mobile downloads are also available on http://wap.shemaroo.com