MUMBAI: Demonetisation has affected the daily routine of the common man. Most end up spending most of their time in front of an ATM machine or a bank queue. This leads to irritation and frustration, but the feelings are different when Radio City steps in.

Living up to its ideology of Rag Rag Mein Daude City the station spread its wings to help distressed Delhiites on 19 November 2016 at the heart of Delhi, Connaught Place.  Radio City’s team along with RJs - RJ Aadi, RJ Ginnie, RJ Yuvi, and RJ Divya brought a wave of happiness and gusto amongst people of Delhi and cheered their moral who stood in long queues for hours waiting to withdraw money from the bank. The team interacted and entertained the public by singing and grooving with them, thereby contributing their bit to combat the distress.

An initiative that began in Delhi is spreading to different cities now.

Bengaluru –

Jaipur-

Delhi -

Radio City has succeeded in connecting with people through their music and belief that happiness spreads with togetherness and unity. Under their brand campaign, ‘Rag Rag Mein Daude City’ the radio network has proved that the best way to connect with your audience is to be a part of their everyday life and spread happiness and cheer.