MUMBAI: In an initiative to bring radio out of the studio walls and make it more interactive, Red FM plans to launches a new show called Red FM Khopcha with RJs Neeil and Nyssha.

The show will be broadcast live from the actual studio to be set up at the new stores of Lifestyle and Homecentre at the Oberoi in Goregaon.

Taking about the launch Red FM national marketing head Anuj Singh says, This is the first time ever that a show will be launched outside the studio. Our initiative aims at driving listener interest and intrigue for the new show and at the same time spreading awareness with an innovative launch campaign.
he show will cover a wide array of topics including dating tips, personality assessment, job offers among others. The listeners get an opportunity to be a part of the Live show, where they can interact with the RJs and win a chance to go on-air.

There are segments like, Dating ka Waiting where Red FM will play cupid, Lukkha Hai Kya, where Rj Neeil talks about job offers and how to grab them, cash bait games like Karoge Kya?, where listeners get a chance to win cash if they dare to finish the tasks given to them. A special personality assessment test where the RJs will figure out listeners personality types on air will also be a part of the show.

Giving a push to the launch, RJ Mantra will broadcast Red FMs evening drive time show Mumbai Local from the venue on Thursday and will invite listeners to catch the brand new show on Friday at Lifestyle. The listeners will also be able to participate in the many interesting games such as Jisne Takraya Usne Paaya and win prizes daily including tickets to the match of Mumbai Indians, Lifestyle Gift Vouchers and more.