MUMBAI: ‘RingMyTune’, a ringtone app, developed jointly by Sony Music India and Mobify, that allows consumers to set ringtones and choose from Sony Music’s rich catalogue of over two million songs across multiple genres including pop, rock, reggae, hip-hop, country, classical, dance, Indian regional, Bollywood and more.

Currently, the app is free to download and use while the future release will see a paid version.

Commenting on this release, Mobify business head Rohit Kulkarni said, “We are proud to be associated with Sony Music on mobile application development. Consumers can set their favourite song as their ringtone using this app. Songs you love; set and hear it again. We have done 50+ apps for Sony Music in the past one year and achieved over a million downloads for their new movie music releases, right from musical hits like ‘Hamari Adhuri Kahani’, ‘Dilwale’ to the latest one ‘Ae Dil Hain Muskil’, and ‘Dear Zindagi’.”

Sony Music India digital head Hari Nair said, “Ringtones as a format have done extremely well for us in the pre-smartphone era. We believe that there are many consumers who still love this product but are not able to find a convenient and easy way to select them. We will keep investing in building new digital assets and are happy to partner with Mobify for this digital strategy.”