MUMBAI: My FM has appointed R K Swamy BBDO as the new creative agency which will take the brand further in the coming days. BBDO has won the account after a competitive pitch which included the likes of Grey Worldwide, FCB Ulka and Innocean Worldwide.

Says RK Swamy BBDO VP Sunil Kukreti, We are quite thrilled given that My FM is a very exciting business. The domain of radio is quite dynamic and challenging and we are confident that good creative work can be done here. We have experienced spirited energy and enthusiasm emanating from both parties and we are happy to be taking on creative responsibilities of My FM which is a very vibrant and exciting brand.Commenting on the new partnership, My FM COO Harrish M Bhatia adds, We are happy to welcome R K Swamy BBDO, who will handle the creative duties for My FM and we are looking forward to their expert creative inputs. We are hopeful that this fresh venture will take our brand to newer heights. My FM has a fresh and young image and we would like to see some more exciting creative work happening here.