MUMBAI: The ninth edition of International Radio Festival (IRF) will be held from 29 October to 4 November 2018. This radio galore will be held at Valetta, Malta, which is Europe’s cultural capital for 2018.Having the niche of being the world’s first and sole conference, IRF’s first outing was at Z...
NEW DELHI: The Government today clarified that the gross revenue of Rs. 4,78,22,480 generated by 'Mann ki Baat' through advertisements in 2015-16 will become part of Internal Extra Budgetary Resource (IEBR) of Prasar Bharati.
Minister of State for Information and Broadcasting Rajyavardan Rathore told Parliament that the IEBR is used for meeting the operational expenditure of Prasar Bharati.
He said only the All India Radio broadcast of Prime Minister Narendra Modi’s ‘Mann Ki Baat’ is monetised whereas other platforms like Live Streaming or app based are not.
Overall, the AIR registered a revenue growth in 2015-16 of Rs 447.76 crore as compared to Rs 435.1 crore in 2014-15.
Mann Ki Baat has also been visually adapted for telecast on Doordarshan channels.
The show was launched in October 2014 and the broadcaster started monetising it by December.
Also read: 'Mann Ki Baat' earned Rs 4.78 cr; live streaming & app duds
As part of its refresh, the radio network recently launched its flagship show Dhun Badal Ke Toh Dekho Season 3 with Pankaj Tripathi along with a new brand song with powerful vocals by Sushant Divgikar
MUMBAI: In a world where men are often encouraged to hide their emotions, we tend to overlook the fact that Mard Ko Bhi Dard Hota Hai.
MUMBAI: With the festival of Diwali around the corner, shopping fervour is at its peak across the country. Making the festivities extra special, BIG FM, one of India's leading radio networks, is back with the third season of its distinctive campaign Super Duper Dhamaka.
