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News |  20 May 2008 15:00 |  By RnMTeam

FM preferred over audio entertainment in US: Sonoro study

MUMBAI: A survey conducted in San Diego by Sonoro audio states that despite the wide popularity of portable music sources, consumers prefer to listen to some form of radio more than MP3 players and CDs.

The study states, 57 percent of the time is spent listening to some form of radio, AM, FM or Internet. According to Arbitron and Edison Media Research, 33 million Americans 12 and older listen to Internet radio stations during the week, up from 29 million in 2006

Sonoro audio, founder and CEO of Marcell Faller says, "Even with the advent of MP3 players, consumers are still largely turning to radio for their music needs as it is easily accessible and free. However, consumers' expanding, elaborate music libraries have created a demand for all-in-one audio systems that let them integrate the functionality of MP3 players, CDs and radio in a single compact device."For consumers who store music in several different formats, sonoro offers a comprehensive solution that includes a radio and CD player, which also enables access to MP3 files. The company's cubo product line of chic CD / MP3 clock radios comes in a curved-corner design that blends easily with the modern home or office. sonoro will soon launch new versions of cubo, cubo elements and fusion, that include Internet radio and iPod docking.

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