MUMBAI: Shemaroo Entertainment Ltd, one of the leading content houses in the country, inked a content licensing deal with Vuclip’s premium OTT video on demand service, Viu.

Through this deal, Shemaroo Entertainment’s catalogue of contemporary full length Hindi movies like ‘Sarkar’, ‘Black’, ‘Ishqiya’, ‘Traffic Signal’, ‘Bheja Fry 2’, and ‘The Dirty Picture’ can be enjoyed by subscribers of Viu which can be accessed from www.viu.com or by downloading Viu’s Android and iOS apps.

Shemaroo Entertainment Ltd director Jai Maroo said, “OTT services are growing exponentially in India. Given the dynamics of the OTT space, content has become the key driver for subscriber acquisition and growth. We are pleased to join hands with Vuclip’s premium OTT video on demand service. Viu in our ongoing efforts to reach out to the digital consumer.”

Commenting on the partnership with Shemaroo, Vuclip India country head Vishal Maheshwari said, “Our subscribers see great value in content that is high in quality and freshness. Our content partnership with Shemaroo plays a part in delivering this value to our highly engaged viewers.”