MUMBAI: Godrej No.1 has partnered with India's No.1 Punjabi Music Channel 9X Tashan to launch a unique contest titled 'Punjab Di Beauty No.1'. Through the contest 9X Tashan and Godrej No.1 will recognise and honour the beauty of Punjab. Starting mid February 2017, 9X Tashan will air promos asking viewers what beauty means to them.

Commenting on this initiative, Godrej Business head India & SAARC Sunil Kataria said, “Godrej No. 1 has a rich history and a successful brand consumer relationship with Punjab since nearly two decades. Punjab Di Beauty No. 1 and association with 9X Tashan is a step in that direction. It enables us to reach out to our new age generation along with the matured Godrej No. 1 patrons who love the entertaining talk show equally. Apart from the celebrated show the collaboration will also support the brand engagement through the multiple 9X Tashan digital platforms attracting in the right blend of audience.”

9X Tashan viewers can send across their entries for ‘Punjab Di Beauty No.1’ contest through Godrej No.1 Facebook page and through Whatsapp on 9227592275. The best entries received will win some fabulous goodies and gift hampers from Godrej along with an opportunity to be featured on 9X Tashan’s show ‘Tashan Da Peg’.

Speaking about this association, 9X Media Pvt. Ltd chief revenue officer Pawan Jailkhani said, “We are pleased to be associated with Godrej No.1 and create a unique proposition for the viewers and consumers in Punjab. Deepali Oroskar VP, Tashan- Sales and her team have worked meticulously with the client to make this association possible. This initiative is part of our Audience Brand Connect (ABC) Division which helps brand create intellectual properties and narrate their brand stories beyond the 30-second ad format. As part of ‘Punjab Di Beauty No. 1’ contest 9X Tashan will create consumer engagement opportunities across on air and digital communities.”

‘Punjab Di Beauty No1’ contest will be promoted across 9X Tashan through celebrity vignettes and on digital/social media platforms.