MUMBAI: Red FM partners with the winning team from last year’s IPL for the fourth consecutive year as the principal sponsor with a prominent logo placement at the back of the team jersey. IPL Season 10 kick started on a high note for the orange army as they clinched their first win against Royal Challengers Bangalore last night in the opening match. With this win Sunrisers Hyderabad’s squad is all geared up to defend its title in IPL’s landmark tenth season.

Speaking about the sponsorship, Red FM COO Nisha Narayanan said, “Since sports is one of our key pillars, it is our constant strategic endeavour to associate with leading sports brands and players. We have been partnering with Sunrisers Hyderabad for four years in a row now. Their messaging ‘Rise Up To Every Challenge’ goes with our irreverent brand persona. Last year Sunrisers Hyderabad’s success has been a phenomenal achievement and has made a huge positive impact to the brand. Being present on the jersey back, this association will give us an enormous brand saliency this year as well.”

Cricket is in the DNA of every Indian and IPL accelerates that phenomena. Being associated with IPL through Sunrisers Hyderabad is a smart move by Red FM and goes with the brand proposition of ‘Bajaate Raho!’