MUMBAI: Times Music has acquired the music rights of leading Kannada record label, Ashwini Recording Company. The exclusive collection of songs will now be available with other Kannada hits bringing a diverse range of music styles together under one roof of Times Music. Times Music will also undertake audio right to their diverse film catalogue of over 900 Kannada movie tracks which includes blockbuster movies starring Shivarajkumar, Puneeth Raj Kumar, Sudeep, Upendra, Darshan and others.
Established in 1985, Ashwini Recording Company focused and excelled entirely in creating and distributing devotional songs. K. J. Jesudas, Dr.S.P.Balasubrahmanyam, Madhu Balakrishna, S. Janaki , K.S Chitra, Late C.Ashwath and other legends have performed under Ashwini Recording Company and garnered a catalogue of over 20000 devotional songs, which now Times Music has rights to.
Times Music, COO, Mandar Thakur said, “We are proud to join forces with Ashwini Recording Company, a market leader in Kannada repertoire and promote them on a global digital and publishing platform.”
The entire music catalogue of Ashwini Recording Company will be available exclusively on Times Music and is now available across all music stores, digital and mobile services. The music videos of all the songs will be available on Times Music Kannada YouTube channel.