MUMBAI: Gearing up to celebrate the special day of love, Big FM has unveiled a special campaign titled ‘Phir Pyaar Ho Gaya’ to celebrate Valentine’s Day across its 45 stations.

The initiative aims to rekindle love amongst married couples who have lost the spark in their marriage amidst responsibilities like work, children, chores and more. The campaign will run through the week and culminate on 19 February with unique on-ground activations.

‘Phir Pyaar Ho Gaya’ will involve a series of activations through initiatives like Love Dub meters, Know Your Partner Contests and Song Dedications aiming to rekindle love amongst couples. The campaign will present listeners with multiple opportunities, through gifts and prizes, to revive feelings which have taken a backseat as life took over.

Its on-ground activations will involve RJs across all 45 cities visiting popular locations in their respective cities and playing special contests with couples, while lending a helping hand in recreating those love-filled moments.