MUMBAI: Smoking kills and Radio City is all set to root out this bad habit from Jaipur, on ‘World No Smoking Day’. On 13 March, RJ Ujjwal of ‘Mast Mornings’ on Radio City Jaipur will be out on the streets, throughout the day with ‘City Ki Ambulance’ trailing along with him.

In his own quirky style RJ Ujjwal will try to motivate smokers to quit smoking & get some fresh oxygen in ‘City ki Ambulance’.

It takes a lot of determination to say ‘No’ to smoking and give up an age old habit. As RJ Ujjwal starts touring the city, all smokers who catch his eye, will be asked for their contact details so that an ambulance van be sent to their house as they will need one soon. The thought is scary but portrays Radio City’s mission of warning people about the ill effects of smoking.

Also, all smokers will be offered fresh oxygen to breathe in the Radio City Ambulance. This is to make people realize the importance of pure, unadulterated oxygen compared to the toxic air they breathe when they smoke. One of the most innovative campaigns against smoking, the initiative has already garnered celebrity support in Jaipur. Listeners too can join RJ Ujjwal in Radio City’s crusade against smoking.