MUMBAI: Entertainment and communication media of India, Percept Live has just announced a collaboration with Delhi based event and promotions giant Rashi entertainment to co-promote all Sunburn events in Delhi-NCR. Sunburn which enjoys the status of being of the biggest dance music brands in the world has just kicked off its 11th season.

The collaboration comes fresh on the heels of the announcement of KSHMR’s maiden India tour which will commence with a charity show in Delhi on 20 October at the India Expo Mart. The Delhi gig will feature EDM star Nucleya aka Udyan Sagar and Anish Sood. New York music producer Jai Wolf will also be a part of this tour. Being a propagator of humanity and an ardent philanthropist, KSHMR will donate proceeds of his New Delhi event titled KARM (drawing inspiration from the law of the providence) to a charitable institution, Child Rights And You (CRY) that propagates the welfare of underprivileged children through dignity, justice and equity for all.

“Having CRY be a part of this show is a huge honour for me because they address poverty at its brunt- the children,” said KSHMR in a statement recently.

“This is my first tour in India- a homecoming of sorts and a moment I’ve been waiting for. I plan to give people an experience that reflects just how important it is to me," added KSHMR who has performed in India before, but this is his first full-fledged tour across the country

Dance artist KSHMR, continues to raise the bar every step of the way, and as Diwali comes to a close, the festivities will continue as he embarks on his first tour of India.

Speaking on the collaboration, Percept Live CEO Manuj Agarwal stated, “We’ve shared a great rapport with Rashi Entertainment in the past and have collaborated on other projects. We are delighted to have them on board to co-promote all Sunburn events that will take place in Delhi. They have a great legacy of hosting and producing events on a grand scale and we are sure they will add immense value to give fans a great Sunburn experience. We look forward to working on the first event with global sensation, KSHMR in October.”

Expressing his views about this initiative, Rashi Entertainment director Rajeev Jain, voiced, “It is a great privilege to be a co-promoter of Sunburn Events in the National Capital Region. I assume that this collaboration between Rashi Entertainment and Percept Live will go long way and will definitely transform the entertainment quotient in Delhi-NCR Region. We plan to do a few other big gigs with International DJs in the city. Looking out for an exclusive n classy musical tour like never before in Delhi.”