MUMBAI: With an aim to get the best artwork based on the music and lyrics of the latest single ‘Castle of Glass’, Grammy award winning band, Linkin Park has tied up with Talenthouse  to crowd source the design.

The design that will win the competition will be on the official Linkin Park t-shirt. The winner will receive a cash prize of $1,000.

Talenthouse has extended its invitation to Linkin Park’s fans in India. India Talenthouse CEO Arun Mehra said, “This is a wonderful chance for devoted fans in India to showcase their talent on the global front. Creative crowdsourcing is the way forward for brands that target the youth. Brands need to be a part of the consumer’s mind space rather than just plugged from the outside. Linkin Park is obviously thinking along the same lines and our latest association with them is sure to organically reach the right audience in the country. That is the beauty of the digital space.”

This initiative reflects a growing trend among international artists, who are eager to invite contributions from their fans in India.

Apart from being made available for sale in the band’s merchandise store, the t-shirt will also be sold while the band is on their much-awaited tour. The winner of the design will also receive a framed copy of their winning t-shirt design, autographed by the band. With submissions open for over a month, the winning entry will be publicized across all official Linkin Park channels and properties.

Talenthouse India had earlier partnered with Eric Clapton for crowd sourcing aspiring guitarists from India and had two talented Indian -Harish Chandra and Akshay Chowdhry who  were among the finalist.