MUMBAI: Blackberrys, India’s most desirable menswear brand brings together fashion and music, on one stage. Launching the Spring Summer’ 2013 collection at Blackberrys Sharp Nights – Jam up, at an exclusive, closed door fashion extravaganza on 3 May 2013 at Mehboob Studio, Mumbai.

The Jam up concept was to bring together some of the finest and the most versatile talents in Music and Bollywood industry, who have challenged existing norms. We saw 4 new-age artists: Arjun Rampal, Anushka Manchanda, Ayushmann Khurrana & Karsh Kale come together on one stage. Blackberrys has been known for the ‘twist’, ‘for challenging norms’ and walking the unbeaten path. With the brand’s mantra of ‘Go Sharp’, this concept was another novelty from the brand.

Arjun Rampal, who was a part of the Jam up, said, “Sharp Nights, it's an interesting concept to bring out a "not that well known" facet of one's personality. Style, Fashion & Music has always been an integral part of me & am happy to be associated with an event that brought together three of my passions in one very exciting evening.”Anushka Manchanda was a part of India’s first girl band called ‘Viva’ and then attained huge popularity by being a playback singer in cinema. She said, “I just loved the energy and my new look of course! Sharp is about redefining conventions and challenging rules, and Blackberrys Sharp Nights seeks to recognize people who have done that. I am very happy to share the stage with artists like Karsh Kale, Ayushmann and Arjun.”Ayushmann Khurrana, known for his versatility and is now also recognized as a singer. Karsh Kale is a very well known name in the underground music scene, not just in India, but across the world. He is a composer, percussionist, a DJ. He has collaborated with the likes of Anushka Shankar, Norah Jones and many others. It was a truly epic to see all the four come together on one stage, in their all new avatar!

The previous editions of sharp nights have seen personalities like Farhan Akhtar, Imtiaz Ali, Rohit Shetty, Kunal Kohli and Madhur Bhandarkar walk the ramp for Blackberrys Sharp Nights. In continuation of the brand mantra of challenging norms, Blackberrys maintains its ‘Go Sharp’ positioning through another season launch.

Marking the success of this grand celebration, Yogesh Tiwari, VP sales and marketing, Blackberrys expressed, “Blackberrys stands for being edgy and this reflects in every edition of Sharp Nights. Last two seasons we have successfully recognized the sharpest people in different walks of life. This Spring Summer’ 13 edition, themed as “Jam up” was to bring together fashion and music and 4 distinct personalities who have challenged norms and redefined conventional roles: Karsh Kale, Anushka Manchanda, Ayushmann Khurrana and Arjun Rampal. They all are in their fashionable best as they walked the ramp at Blackberrys Sharp Nights and jam up to create edgy music.”

Commenting at exceptional show, Ayushmann Khurrana, who won the best playback singer award, says, "This jam up was epic fun with a musician like Karsh, super performer like Anushka and a man's man like Arjun Rampal. Thank you Blackberrys for this sharp concert.” While Karsh Kale notes, “I really enjoyed performing at Blackberrys Sharp Nights in Mumbai, which featured a diverse mix of talent. I also walked the ramp, which isn't something I usually do, and that was quite fun as well.”

With this eclectic mix of artists at the Blackberrys Sharp Night Jam Up, this evening was one to remember for its celebration of all things sharp and fashionable.