MUMBAI: A good reputation is apparently just a mouse click away. With most of the companies battling to position their brand on the social media network, recommend – a free application on facebook – provides businesses increase engagement via facebook.

Recommend.ly, which is designed after research by the creators, revealed that businesses are the least social group on facebook pages. “We carried out a study into 1.7 million facebook pages (encompassing personal brands, interest groups and businesses) the latter had the lowest engagement rates, with local businesses posting an average of just 15 updates a month,” says Venkat Ramana, chief executive officer.

By contrast, he further pointed out that politicians generally post at least two updates a day to their pages – and have the highest PTAT (People Talking About This) score as a result.

Recommend seeks to increase engagement by helping businesses track their competitors’ facebook page activity and undertake page analysis – identifying the most active and engaged fans for example. “At recommend, we’ve developed a customised facebook page management solution that… does all the learning and is able to dynamically provide the Page owner with a simple list of ‘things-to-do’ each day. This makes Page management a simple 10-minutes affair,” he said.

It will also provide entrepreneurs with custom, contextualised recommendations of what to post and suggest timely Page actions to improve customer engagement. “Businesses are stumbling at the starting blocks – failing to share the right type of content at the right time; respond adequately to fans; participate in conversations; and understand engagement metrics,” says Ramana.