MUMBAI: This monsoon, the Smurfs will be busy preparing a surprise party for Smurfette's birthday while the kids are invited on worldoo.com to get closer to Smurfs. worldoo.com announced their partnership with Sony Pictures India to create series of promotional activities for Smurf 2 on the website. worldoo.com will create Smurfs inspired contest and have exclusive games in the first of its kind ever-evolving online ecosystem for kids featuring Smurfs on their desktop.

The users can also watch the exciting trailers of Smurfs 2 in the DOO TV. Partnering with Sony Pictures India, worldoo.com will develop and design a special - ‘the Smurfs 2 Contest’ in the community centre. To participate in the contest, kids’ needs to answer few questions related to the movie while watching the film trailer on the website. Lucky winners will get exclusive Smurf 2 goodies and merchandise. An e-mailer will be sent to their parent mentioning that their kid has just participated in the Smurfs 2 contest; this mailer will also contain the direct link to book Smurf2 tickets.

To participate and win the ‘the Smurfs 2 Contest’ kids can log on to website and go to the community centre http://www.worldoo.com/community-center/smurfs2contest 

Going with the tradition of providing new and exciting stuff to their users, worldoo.com has launched Smurf games which are exclusively available inside the Game Den and are not present on any other website for Indian users.

There are seven exclusive games available for kids: Clumsy’s central park dash which is an adventure game and there are series of casual games like Whack a naughty Gargamel’s , where are the smurfs?, Grouchy’s match game,Who the smurf do you think you are?, Smuffette’s spot the difference and Brainy’s challenge. Each of this content is design specially keeping the characters of the movie ‘Smurfs 2’ in mind.

Commenting on this association, worldoo.com head - experience & brand Harsh Wardhan Dave said, “We are very excited that kids will get up close to Smurfs through worldoo.com. As the audience gear up for the release on 2nd August, the contest designed specially for kids will make it easy and interactive for the little fans. I am glad that today brands are partnering with worldoo.com to reach out to their target audience which marks the success of the portal. It also gives consumers a simple, convenient way to access and engage with the marketing campaign the film through India’s first online ecosystem for Kids. Besides, it works very well to create the pre-release hype for such niche franchisees like Smurfs. The alliance expands the distribution of the movie and I am sure that we will enjoy some of the highest game-plays, contest participation and web traffic in the region coming from India through worldoo.com which is the innovative way to reach out to kids.”

worldoo.com got tremendous response from kids on digital platform, within the launch of 2 months they website attracted 25,000+ kid in short span of time. worldoo.com has got around 1.13 lakh unique visitors and over 2.5 million page views till now. Kids are loving worldoo.com - as a result, average time spent is close to 9 minutes and 11 page views are happening per visit, which is very encouraging for the platform.