MUMBAI: The city of Indore saw the finals of the movies trivia contest "Bollywood ka Don" hosted by 94.3 MY FM Dil Se! The top 6 finalists - Harshali (Indore), Meet (Raipur), Dheeraj (Jaipur), Sucheta (Bhopal), Dhawal (Ahmedabad) and Vrinda (Chandigarh) came to Indore and on Sunday 2nd March, 2007 played the big finals of the "Bollywood ka Don" which is MY FM's first interstate listenership drive activity.Vrinda won cash in the contest but did not know what more was awaiting her. Giving the finale a Bollywood twist, Vrinda - the winner for the car was decided while she was on the train back to Chandigarh. The fiercely fought contest between Vrinda and Sucheta went on to a tie-breaker where Vrinda answered 3 tie-breaker questions that revolved around the movies where Amitabh and Abhishek Bachchan have acted together.

After Amitabh Bachchan and Shah Rukh Khan, the new Don - Vrinda was finally caught on a train! Vrinda comes from a family of Bollywood aficionados, and was delighted and surprised to win the contest. On reaching home she found the MY FM team waiting for her with a brand new car. A thrilled Vrinda will now don the role of a don as she takes her family for a long drive.

Announcing the winner, Mr Harrish M. Bhatia, Business Head - Synergy Media Entertainment Ltd. said "This is the first time My FM has initiated an interstate listenership drive activity and am overwhelmed with the response we have got. We plan to conduct a lot more activities for our listeners." He further added, "Radio as a medium has become very popular and we have gained immense popularity in all the cities we have launched so far. It has been our constant endeavour to provide entertainment dil se to our listeners."