Mumbai August 22: Cinemax, the pioneer in cinema exhibition played the perfect host for the music album launch of the Bhojpuri movie Ganga. With the incessant increase in the popularity of the Bhojpuri film industry, Cinemax has extended a welcome to this upcoming film industry.

The presence of Amitabh Bachchan added a dash of sparkle to this much awaited music launch put together by T Series and Gofish opportunities

The movie Ganga has been produced by Deepak Sawant and features the superstar of Bollywood Amitabh Bachchan, Hema Malini, Nagma and the current Bhojhpurl star Ravi Kishen.

Says Devan L Samnat, GM, Marketing & Sales, Cinemax, "We have always been the torch bearers in bringing pure and meaningful entertainment and this music launch has helped opcn more avenues.