MUMBAI: 9X Jhakaas, India's first Marathi Music channel is all set to welcome Lord Ganesha with a line-up of unique programming titled Maha Ganapati Utsav. Starting 9th September 2013, 9X Jhakaas will celebrate Ganesha Chaturthi by airing various shows and events.

The Maha Ganpati Utsav special programming will feature Jhakaas Aarati - a special aarati performed by the most popular Marathi film stars for the ardent fans of Lord Ganesha. This aarati will feature on the channel starting 9th September at 7 am and at 7 pm everyday for all the 10 days of the festival.

Speaking on the special programming line-up 9X Jhakaas associate vice president - programming Rohan Rane said, "The Ganesha Aarti from Lalbaugcha Raja and the Ashtavinayak darshan on 9X Jhakaas, last year, were highly appreciated by the viewers. Hence this year besides the Lalbaugcha Rajachi Aarati we are also presenting our viewers with Jhakaas Arati. This special aarati will have popular Marathi movie celebrities performing the Ganesha aarati on the channel daily all through the 10 days. The channel will also air the popular devotional songs of Lord Ganesha as part of Jhakaas Ganesha Stutee. We hope that all the Lord Ganesha followers have a Jhakaas Ganpati Utsav and keep showering 9X Jhakaas with all their love and appreciation."The channel will also showcase Om Namoji Aaddya- a vignette based series with Marathi celebs sharing trivia on Lord Ganesha. The Maha Ganapati Utsav will conclude with the airing of the Jhakaas Maha Aarati - a special video compilation of all the popular Marathi celebrities performing the Ganesha Aarati on 17th and 18th September 2013 at 7 am and 7 pm.

Speaking on these exclusive initiatives, 9X Media Group senior VP and content head Amar Tidke said "9X Jhakaas is geared up for a grand Ganesha Utsav. The Channel will feature the most popular Marathi film stars like Ramesh Deo, Nitish Bharadwaj, Rohini Hattangade, Isha Kopikar and many more on Jhakaas Maha Aarati. The Om Namoji Aaddya will feature these celebrities sharing interesting trivia on Lord Ganesha and provide an opportunity to 25 lucky viewers to take home a specially crafted Lord Ganesha idol as part of the Jhakaas Maha Prasad. It is our constant endeavour to bring delight to our viewers in as many ways as possible and keep them entertained, making their lives truly Jhakaas!"

The channel will promote Jhakaas Maha Ganesha Utsav on Radio and Print through brand integrations. 9X Jhakaas has also tied-up with prominent Ganesha Mandals in Mumbai to promote the channel and their special programming line-up.