MUMBAI: The Bangalore station of BIG FM, India’s No 1 radio network, known for its socially responsible activities, celebrated the 6th edition of BIG Green Ganesha with Kannada superstar Sudharani, at APS College Grounds in Basavangudi.

The initiative aims at instilling a sense of responsibility amongst citizens by celebrating Ganesha Utsava in an eco-friendly way. An 8 city pan-India activity, in Karnataka the eco-friendly papier-mâché Ganeshas were installed in Bangalore, Mysore and Mangalore.

Drawing attention to the massive use of toxins and non-biodegradable elements for the construction of Ganesha idols, the BIG Green Ganesha Campaign is as a fresh reminder of change for all. A massive on-ground newspaper collection drive in residential areas, offices, shops and commercial establishments was held in Bangalore for the construction of the idols. The collected newspapers were then supplied to renowned sculptors who used it to create beautiful eco-friendly paper mâché Ganesha idols. The donation drive was a significant part of the campaign since it also served the purpose of educating the community and drawing their support to create a better environment.

Commenting on BIG Green Ganesha Campaign 2013, BIG FM business head Ashwin Padmanabhan said, “We are thrilled about the 6th successive edition of the Big Green Ganesha Campaign, which is a fundamental part of our vision and responsibility to care for the environment. We believe that respecting the earth is the need of the hour. Whilst we spend time in prayer and celebration, we also do our bit towards creating a greener tomorrow by installing biodegradable and eco-friendly idol. We extend a warm welcome to all our partners in this sustainable celebration and would like to thank the community for the support that has helped make this campaign bigger each year.”

Powered by the strong message it carries, the BIG Green Ganesha Campaign has witnessed unparalleled success and popularity, inspiring over a million people in multiple cities across India. The movement has cornered glory at prestigious global platforms including the Silver Radio Award at the New York Festivals and nine awards at the India Radio Forum 2013, proving that BIG FM is not just about great music but passionate about creating a better and healthy planet.