MUMBAI: RED FM has grabbed more than 35% of the market share among radio listeners in Kerala, as per the latest Indian Readership Survey (IRS) 2017-18 on Radio listenership, commissioned by Media Research Users Council (MRUC). The survey clearly reflects the mood of the people of Kerala who have welcomed the channel into their homes and lives with open arms. The RJs of Kerala have really been successful in entertaining and at the same time touching upon relevant social issues that are close to Malayalees.

As a result, RED FM leads among all categories of New Consumer Classification System (NCCS) and has emerged as the most preferred FM among all age groups. Red FM also tops the chart of maximum Car stereo listenership.

“We have been doing continuous research to find out consumer preferences and have strived to capture the imagination of all sections of audience by executing programs according to their tastes.  This has placed RED FM in No.1 position in Radio listenership in the entire state of Kerala”, said  RED FM COO B. Surendar B said.

“Our efforts over the past few years have been to strengthen our overall brand by particularly targeting younger listeners, improving the quality of our music , RJ talk and shows , Organising IP events of stature like the RED FM Malayalam Music Awards, Red Live Concerts, Aqua shows, Food Festivals , powerful CSR initiatives etc., . This in turn has helped us establish a powerful emotional connect with the radio listeners in Kerala”, he added.

RED FM, the front runner in the FM media market in Kerala with its personality ‘Kelkku Kelkku Kettukondeyirukku!’, has become indispensable in the daily life of Malayali radio listeners.  Apart from being a source of entertainment and information, RED FM plays a proactive role for the welfare of the society. A series of CSR initiatives under the umbrella branding of Red Shakti  like ‘Kelkkunnundo ’ where hearing aids were provided for poor children with hearing impairment , ‘Care for Her’ where sanitary napkin vending machines were installed in schools across Kerala for promoting menstrual hygiene awareness and also hair donation was promoted to push the cause of  making wigs for cancer patients ,  etc.

The Listenership survey also showed that Radio listenership base in Kerala has increased substantially covering 34% of Kerala’s population.

·         RED FM has grabbed more than 35% market share among radio listeners in Kerala with a lead of seven lakh listeners

·         RED FM leads among all categories of New Consumer Classification System (NCCS) and has emerged as the most preferred FM among all age groups