MUMBAI: Now that BIG FM has turned completely musical, it is working towards great musical associations in order to keep bringing something new for music lovers. And, the latest we hear that Bollywood’s renowned composer Pritam Chakraborty’s JAM8 and BIG FM have made a one of a kind association.

Artists from the music production house JAM8 will create original music for BIG FM’s branded content offerings. The association will enhance the network’s original content, offering integrated with creative music solutions on radio and digital platforms, thereby enabling an increased value proposition for the stakeholders.

Speaking about the association BIG FM CFO Asheesh Chatterjee, said, “Music connects everyone and is a perfect medium to create a long-lasting impact on the minds of listeners. With our association with JAM8, we would deliver high-quality music, embedded in the client’s messaging. It will be further amplified on radio and digital, providing visibility to a wider set of audience. We are proud to have associated with JAM8 and looking forward to providing superior quality branded content with music at its core.”

Speaking about the strategic association, music director Pritam said, “JAM8 prides itself in having top-notch talent in the music industry.  Music is the best way to amplify any campaign and we are proud to associate with BIG FM to provide high-quality original music composed by our talented set of artists. We are looking forward to an effective collaboration that will go a long way in fulfilling our shared objectives of promoting new talent and creating original songs.”

JAM8’s expertise will now be combined with the creative strength of BIG to deliver original music for campaigns and brand integration led spikes as per the brief shared by the network. The long-term deal and the aligned objectives will intensify the network’s delivery of distinctive concepts specific to the advertisers needs.