MUMBAI: Magic FM, the radio station that recently hit the Mumbai airwaves, gives its listeners a new perspective on leadership this Independence Day. The radio station highlights the stories of brave women freedom fighters and their integral role in the Indian freedom struggle under the theme #FighterLikeHer.

The idea is to get the listeners inspired by the legendary stories of Raj Kumari Gupta, Pritilata Waddedar, Aruna Asaf Ali and Matangini Hazra that highlight their grit and strength. By showcasing their bravery and guts, Magic FM aims to get its listeners to use the term ‘Fighter Like Her’ in their conversations and nominate others, while trying to describe the virtues of power and determination.

Kick-starting the campaign on the occasion of India’s 72nd Independence Day, Magic FM COO Nisha Narayanan says, “Magic 106.4 FM believes in walking the talk. We are dedicating this day to highlight and talk about women freedom fighters who took risks and lived their life fearlessly. They did not get bogged down by societal norms and stereotypes and fought selflessly for our country. They are the true inspiration to the millennial women of today.”

The radio station hit the airwaves on 20 April, 2018.